Your Guide to a
Successful Mailing
This guide is designed as a tool to help you
understand the basic requirements and
specifications for preparing a successful mailing.
Following these recommendations will save you
and your department a tremendous amount of
TIME, MONEY, and HEADACHES!
An effective mailing starts with a properly
designed mail piece.
Important Tips
•Plan four weeks ahead and place a request for Mailing Services.
Go to c2.washington.edu/mailing and select "Mailing Request/
FTP Files" on the left hand side of the page.
•Design your piece to save money. Letter size is better than flat size
— half the postage costs.
•Send electronic address file(s) to addrfile@uw.edu.
•Choose white or light pastel colors for your mailing to
help qualify for the best postage rates.
•Avoid staples if possible.
•Avoid vertical line on postcards.
Mail Piece Design 101
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