University of Washington

Access Access to HEAL-WA resources is made available at heal-wa.org. Participation As of November 30, 2011, more than 17,000 licensed healthcare providers in Washington are registered HEAL-WA users. This figure represents a 54% increase over the previous year when 11,000 providers had registered for this program. The percentage of registered users has continued to increase along with the total number of eligible licensed health care providers. The fact that HEAL-WA resources are available to eligible licensed health care providers at any time, from any computer that has internet access, and the availability through HEAL-WA of accredited Continuing Education modules for Registered Nurses, continue to be incentives to encourage eligible licensed health care providers to activate their access. Publicity and Promotion The program continued our outreach efforts to increase awareness about HEAL-WA, and continued to coordinate a promotional campaign for the purpose of increasing eligible licensed health care providers' awareness of this service. Key promotional efforts that were made during the 2010-2011 period include: •Exhibits and presentations at statewide meetings, conferences, and continuing education events for various professional associations in Washington, including: –Washington State Nurses Association Biennial Convention –Several nursing continuing education events that served Registered Nurses from throughout Washington state –Northwest Regional Rural Health Care Conference –Washington Academy of Physician Assistants –Several groups of hospital and community-based Registered Nurses at various locations •Our educational and promotional efforts reached health care providers located not only in Seattle and Spokane, but also from throughout the state, via their attendance at statewide conferences. •We estimate that through our efforts we potentially reached more than 4,000 health care providers at conferences and exhibits. •Post card mailings to every licensed health care provider eligible to use HEAL-WA •A targeted mailing to all Washington licensed Registered Nurses to promote the availability of accredited Continuing Nursing Education (CNE) modules to help them obtain credits to fulfill the new Continuing Competency requirements for licensure 2010-2011 Annual Report 3

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