University of Washington

Web 3.0 and Social Media We have also begun to develop a presence in social media with both a HEAL-WA Facebook page (www. facebook.com/HEALWA) and a HEAL-WA Twitter account (@HealWA). We use both channels to promote new resources and to educate users about how HEAL-WA resources can support their professional practice, as well as to solicit feedback and suggestions for improvement from users. The Continuing Nursing Education modules available through HEAL-WA, at no additional charge, are proving to be a popular benefit with Registered Nurses to help them fulfill the new Continuing Competency requirements (1) for licensure. We continue to heavily promote this resource to Registered Nurses via post card mailing and at every in-person exhibit and training opportunity. Budget Summary Funds received were used as noted in the Income and Expenditures statement (page 5). During this third year, we remained conservative in making new expenditures, and more than 90% of funds spent were used to pay for licensed resources. The remaining 10% were used to pay staff salaries and benefits, promotion and publicity costs, and associated travel costs. Once again, some reminders regarding the use of HEAL-WA funds: •HEAL-WA resources are subscriptions, not onetime purchases, and as such are renewed and paid for annually. –Annual renewals include cost increases that are set by the publishers. These increases may be 10% or more in some cases, and are not known until the time of renewal (late spring in this case). –We continue to make use of UW Health Sciences Library's, and now HEAL-WA's, established relationships with publishers to negotiate favorable license agreements and pricing structures for the resources we make available to this very large group of eligible users. HEAL-WA is becoming well-enough established that the publishers with whom we negotiate now work together with us to develop agreements that are favorable to this funding model. •The vast majority (approximately 90%) of the funds already received, and those that will be received during the remainder of FY 2012, will be used for annual renewals of the licensed (subscription) resources for the 2013 fiscal year. –Those renewals will be due and payable in the spring and fall of 2012 –Payment will enable UW to continue the availability of HEAL-WA resources to June 30, 2013 in most cases, with a few renewal dates falling in September and October 2013. HEAL-WA funds are used to maintain current licenses and subscriptions, to develop training and provide educational opportunities, and for additional promotional services to increase eligible licensed health care providers' awareness of HEAL-WA. Contact Information For further information, please contact: Valerie J. Lawrence, MLS, AHIP HEAL-WA Resource Coordinator University of Washington Health Sciences Library Box 357155 Seattle, WA 98195 206.221.2452 Fax: 206.543.3389 vjlawren@uw.edu "I don't know how I got along without HEAL-WA. It is a direct pipeline to the latest medical and mental health research." DENISE OTTOSEN, MENTAL HEALTH THERAPIST 4 heal-wa.org

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